“Free After 1” Promo
Leading mobile telecommunication network, MTN Ghana has been forced to curtail the benefits of its 25th Anniversary “Free After 1” promotion due to a directive from the National Communication Authority (NCA) with regards to MTN’S significant market power (SMP) status.
As part of SMP regulatory interventions, MTN has been directed not to offer the cheapest call, data and SMS prices on the market. This directive is designed to allow the smaller players be able to compete on prices.
The Free After 1 promo meant that MTN customer were to pay only 30Gp for the first minute of every call and pay nothing for the rest of the time the call remain active. This makes MTN call rates the lowest on the market, particular for those on the anniversary promo.
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